We created the Royal Harvest brand family to help Oregon Cherry Growers introduce a line of maraschino cherries created using all natural ingredients, and to expand their product offerings beyond cherries. The brand communicates both a quality and taste promise (Royal), with a link to the products' origins (Harvest), as well as a strong statement of quality in identity.
The Royal Harvest brand is uniquely positioned to satisfy increasing demand for natural ingredients and shorter ingredient statements through its natural ingredient story, flavor innovation and altruistic commitment. This combination of elements creates a solid foundation for future growth.
Services Provided:
Brand Architecture
Brand Strategy
Naming
Identity
Packaging
Trade Collateral
Copywriting
Art Direction
Retail Merchandising
