A People-Centered Approach

At the heart of my creative work is an approach focused on solving problems for real people rather than a demographic. I’ll help you position your brands as the specific answer to a specific problem for your specific people. From crafting new brands to revitalizing existing brands, this approach is thoughtful, collaborative, and firmly rooted in your business goals.

A Collaborative Process

Decades of experience have taught me that the best work happens in a collaborative relationship. I’ll work with you as a part of your team to develop strategically-driven creative that communicates rather than just decorates; creative that positions you in the marketplace and resonates with your audience.

This seamless, integrated process brings clarity, structure, efficiency, and creativity to every discipline:

DISCOVERY
Together, we’ll research your customers, their values and needs, and your overall competitive landscape to better understand the real problem and the real people who are experiencing that problem.

STRATEGY
Utilizing what we learned in the discovery phase, I’ll collaborate with you to develop a strategy written to help this specific group of people.

CREATIVE
With the competitive landscape explored and real problems being solved for real people defined, we’ll move to the creative phase, where I’ll generate concepts and work together with you to zero in on a single solution.

IMPLEMENTATION
Multiple check-points are included throughout projects in order to ensure smooth and efficient production. Decades of experience working with different substrates, printing processes, and digital environments allow me to anticipate potential issues and solve for them before they become problems.