We created the Royal Harvest brand family to help Oregon Cherry Growers introduce a line of maraschino cherries created using all natural ingredients, and to expand their product offerings beyond cherries. The brand communicates both a quality and taste promise (Royal), with a link to the products' origins (Harvest), as well as a strong statement of quality in identity.

The Royal Harvest brand is uniquely positioned to satisfy increasing demand for natural ingredients and shorter ingredient statements through its natural ingredient story, flavor innovation and altruistic commitment. This combination of elements creates a solid foundation for future growth.

Services Provided:
     Brand Architecture
     Brand Strategy
     Naming
     Identity
     Packaging
     Trade Collateral
     Copywriting
     Art Direction
     Retail Merchandising
 

Reser's Foodservice looked to us for help with creating a sustainable, premier foodservice brand and strategic communications platform for their recently-acquired fruit division.

Inspired by their commitment to quality and unique process — all of their fruit is hand-peeled, hand-trimmed, and hand-packed in a refrigerated environment — the brand system communictes a lively, informal and playful-yet-confident personality.

Services Provided:
     Brand Strategy
     Naming
     Identity
     Packaging
     Trade Collateral
     Copywriting
     Art Direction
     Presentation Decks

We've had the privilege of working with Don Pancho on a variety of projects ranging from strategic brand development for their better-for-you and flagship product lines of tortillas and wraps, to packaging for premium frozen enchiladas and burritos, to sales materials, presentation decks, and more.

Services Provided:
     Strategy
     Packaging
     Copywriting
Print Collateral
     Presentation Decks

We've worked with Reser's Foodservice since 2007 on projects ranging from brand strategy, packaging, and sales materials, to trade advertising design, microsites, and tradeshow support materials. 

Family owned for over 60 years, Reser’s Foodservice provides top-quality refrigerated foods to operators of Fast Casual, QSR, Midscale and Upperscale Restaurants and all varieties of non-commercial units as well. 

Services Provided:
     Strategy
     Identity
     Trade Collateral
     Copywriting
     Art Direction
     Trade Advertising
     Tradeshow Support
     Microsites
     Digital Sales Materials
     Electronic Newsletters

Cinacia Organics came to us for help back in 2000, and we’ve been working together to grow their business ever since. What started as generating awareness of an emerging product category has evolved into new product and packaging offerings, and sales throughout the US and into Canada.

Services Provided:
Brand Strategy
Identity
Packaging
Trade Collateral
Copywriting
Art Direction
Web Design
Trade Advertising
Presentation Decks

Oregon Cherry Growers came to us for help with launching a line of premium dried fruit specifically targeted to the foodservice channel under their Royal Harvest™ brand. 

The project included creating a packaging system, a digital ad campaign, and a microsite that provides more information, recipes, and a mechanism for requesting product samples.

Services performed:
     Packaging
     Copywriting
     Art Direction
     Microsite Design
     Digital Advertising

What began with a single project in 1996 grew into a fantastic partnership. Over the years, we've helped create, support, and in many cases, re-create every brand in the Boyd Coffee Company brand family.

Services Provided:
     Brand Strategy
     Naming
     Identity
     Packaging
     Trade Collateral
     Copywriting
     Art Direction
     Illustration
     Retail Merchandising
     Retail Advertising
     Trade Advertising
     Presentation Decks
     Trade Dress
     Tradeshow Booth Support

The primary purpose of a logo is to effectively represent a clearly defined brand.

A logo acts as your brand’s signature — it doesn’t directly “sell”, it “identifies”. It takes it’s meaning from the quality of what it represents, not the other way around.

Once strategy, messaging, and target audience are clearly defined, our design process aims to make a logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority.

Services Provided:
     Strategy
     Identity
     Illustration
     Art Direction

Our friends at Macrocosm look to us from time to time for help with digital advertising design and copywriting for their client Nicoli's Grill and Sports Bar. The projects range from Facebook "like" ads to re-marketing campaigns to brand and product-specific ads. 

Services Provided:
     Copywriting
     Consumer Advertising Design

Point-of-purchase merchandising can provide an emotional connection with shoppers and are proven to drive impulse decisions. In order to truly connect and drive purchases at retail, we have found that it’s critical to design merchandising materials strategically targeted with specific shoppers in mind.

Services Provided:
     Strategy
     Copywriting
     Art Direction
     Illustration
     Retail Merchandising

Package prototypes are a valuable and often necessary sales tool. Whether for an existing brand or a new brand, from digital prototypes to one-offs, short runs and the presentation materials needed to sell them — we've got you covered.

Whether creating a new brand or modifying an existing brand to fit new packaging configurations, we have the experience to help you realize the opportunities that private-labeling presents.

Services Provided:
     Strategy
     Naming
     Identity
     Packaging
     Trade Collateral
     Copywriting
     Art Direction
     Illustration
     Retail Merchandising